Post(s) tagged with "new york"
So, I finally get to share this with you guys. Here’s the second music video I shot and directed for MxPx. We filmed it on both coasts, in Seattle and New York. I hope you guys love it. It was a blast to film.
Press Release:
MXPX UNVEIL MUSIC VIDEO FOR “ACES UP” ON THEIR OFFICIAL WEBSITE, MXPX.COM
Los Angeles, CA October 5, 2012 — Bremerton, WA-based pop-punk stalwarts MXPX just debuted their brand new music video for “Aces Up” today, October 5, 2012, at 10 a.m. PST/1 p.m. EST on their official website (www.mxpx.com). The clip is the opening track and second single from their ninth album, PLANS WITHIN PLANS [MRI/Rock City Recording Company], available now.
“Aces Up” is classic MXPX and a standout from the new record. It blends their propulsive energy with a massive hook that’ll stay stuck in your head. “The song is about making mistakes, which is just part of life, and that won’t change anytime soon,” explains Mike Herrera, the band’s singer, songwriter and bassist. “How we react and navigate through life’s many corridors, tributaries, and superhighways is the real issue here. Many of the problems we face are a direct or indirect result of something—not unlike a blocked artery. In the face of these roadblocks, we shake our fists at the gods and curse our enemies, but all we really need is to pursue happiness. That’s happiness in and of itself.”
The video boasts kinetic and explosive footage from their hometown, Bremerton, WA, and two of their recent 20-year anniversary shows in New York and Philadelphia. The band approached Bryan Buchelt of Snaproll Studios, the same videographer who directed the music video for “Far Away,” their first single off of PLANS WITHIN PLANS. His approach was simple. “I wanted people to see the other side of the music here,” Buchelt explains. “These guys have spent two decades together and have become brothers. I wanted to capture that for fans. Shot on both coasts, it really represents the span of their journey and influence. We went out and had fun, and I rolled film. I hope people feel a personal connection to the band when they watch it—like they’re a part of it.”
For more information on MXPX, please check out www.mxpx.com.
There are certain milestones, or “bucket-list” items, that you don’t preemptively add to your list, simply because you didn’t realize they were even possible. This weekend can best be summed up like that. I flew out with MxPx, to New York and Philly, to celebrate the band’s 20th anniversary. I watched my music video playing on Times Square, (video to come), and to the cheers of fans, grinned as my 20th Anniversary doc was projected on a movie screen before the band took the stage. Both were so humbling, and moved me emotionally. I could literally write you 50 pages on how and why this band has impacted my life, but I’ll spare you. I’ll simply say that being a part of this band’s creative team over the last 3 years has been nothing short of an honor, and the only thing I cherish more than the music is the friendships.
About
Snaproll Studios is a video production company, owned and operated by Bryan Buchelt, out of Chicago, IL.
Notable clients:
MxPx
Every Avenue
Victor Wooten
Tumbledown
Flatfoot 56
Treaty of Paris
Urbanites
Please e-mail any inquires to bryan@snaprollstudios.com
Interested in filming a Snaproll Session?
Head to the SS EPK page for info : http://www.snaprolltradingco.com/epk/
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Thanks to Bryan for sharing this with me! haha
